Step 1: Project ID

The easiest place to find your project ID is in the URL while you're logged into your posthog account.

Step 2: Ingest Key

This is the key that allows Hello Conversions to send data into Posthog. To get this key, navigate to Settings > General > Web snippet and copy the part of the code that starts with `phc_` and past it into the field.

Step 3: Extract Key

This key allows us to get data our of Posthog and use it for better attribution and reporting